IW Capital announces £2m investment in Location Live to spearhead global expansion
IW Capital is proud to announce a £2m investment in Location Live – the UK’s premier locations planning specialist for the Live Marketing sector. This injection of capital will aid the group’s expansion into international markets, whilst focusing on the development of its proprietary digital marketplace and platform LO:LIVE, which saw exponential growth during the Covid-19 pandemic.
Driven by innovation and its unique insights into consumer behaviour in this sector, The Location Live Group helps brands connect physically with audiences in real life and the rapidly evolving Metaverse. In this fast-changing landscape, they are focused on providing the best experience for brands to discover and book locations within any environment worldwide.
As part of a directed digital strategy for 2022, the funds will be used to expand the LO:LIVE platform – a tool that allows users to source, plan and book locations for experiential activations – into 8 countries throughout Europe in Q2, and The USA and Asia early in 2023. The group will also deploy funds to accelerate the development and release of LO:LIVE 2.0 with its unique front-end search tool and data functions which broaden location planning capabilities through unique marketplace statistics and rating analyses.
The Series A investment has been secured by IW Capital, specialists in funding high-growth companies using proprietary technology at the heart of their strategy. We have now invested over £120m in UK SMEs and have accumulated an impressive sector-agnostic portfolio of companies, helping to drive economic growth across the nation.
IW Capital focuses on originating, structuring, managing and leading tax-efficient investment and senior debt opportunities for our expansive network of high-net-worth (HNW) individuals, ultra-high-net-worth (UHNW) individuals, family offices, wealth managers and IFAs. With an executive team boasting over 100 years collective experience in SME investment, IW Capital is renowned for its leading expertise in tax-efficient equity investment through the Enterprise Investment Scheme (EIS) and providing debt funding to SMEs.
Our company portfolio is sector agnostic, and we take an active interest in maintaining investor interest through the regular provision of in-depth company reports and market updates.
To find out how IW Capital could maximise your investment opportunities, please contact the team today on 020 7015 2250, or email info@iwcapital.co.uk.