1st July 2015

Mayfair Brands, part of the IW Capital investment portfolio since 2011, are taking big strides into the worldwide ultra-premium drinks market.

IW Capital raised funding in 2011 and again in 2013 for Mayfair Brands, the premium drinks producer renowned for luxury and elegance. A strong management team and existing high quality international distribution agreements were decisive factors in IW Capital’s funding into Mayfair Brands.

2015 will see rapid expansion for Mayfair as a result of a new National Distribution Agreement signed with Epic Wines and Spirits in the USA. More than 40 direct sales staff will be representing Mayfair Brands giving access to the whole of the United States.

“Finding the right national distribution partner was critical to our go forward strategy” Dr Michael Peirce, Chairman of Mayfair Brands Ltd said “We really wanted to find a partner that had a successful history of working with ultra-premium brands, with a hefty passion for the drinks business and recognized the quality and authenticity in our English heritage”.

The gin and vodka are produced at one of the few remaining distilleries in London by a Master Distiller whose family business is still thriving after 300 years. They use small batch stills to guarantee the highest quality and only the finest ingredients to produce the multiple award winning spirits.

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