The Felix Project Launches a New Initiative to Feed London

1st April 2020

Amid the confusion and uncertainty caused by the Coronavirus outbreak, The Felix Project have partnered with the Evening Standard to launch a new initiative to feed NHS workers and the homeless based in London. The project has taken over the new Tottenham Hotspur Stadium, and £750,000 has already been raised since Monday. Now more than ever it is important for the public to group together and help those vulnerable people in our communities as much as possible.


The Felix Project is a London-based UK charity set up in 2016 by entrepreneur Justin Byam Shaw. More than eight million people in the UK struggle to afford to eat every day, while our food industry generates 100,000 tonnes of edible food waste each year. The Felix Project rescues good food that cannot be sold and would otherwise go to waste. This is high-quality and nutritious, including a high proportion of fresh fruit and vegetables, baked goods, salads, meat and fish. In just three years they have built up an impressive network of 165 suppliers, including supermarkets, wholesalers, farms, restaurants and delis.


Volunteers and staff collect, sort and then deliver this food to charities that cook meals and prepare food parcels for vulnerable people and to primary schools to distribute to children and their families. This year they will deliver 2,000 tonnes of food, free of charge, to more than 280 London frontline charities and primary schools. This is enough food to make almost five million meals.

It is great to see such a great cause receive this level of support. IW Capital has worked with the Felix Project for the past few years, volunteering and helping them in the fantastic work they do year-round. Our whole team has spent a number of days each volunteering with the valuable service and all enjoyed their time working with the organisation immensely, so we are all incredibly pleased to see the project get the recognition it deserves.


Tariq Attia, Director of IW Capital, comments on why this is such an important issue to address: “Everyone hates to see food go to waste especially seeing as people in the UK are still going hungry. The Felix Project does fantastic work to try to put this right by working with supermarkets and other suppliers, who are working hard to reduce the waste that has shocked so many when we see it. Working with the Felix Project was a wonderful experience and hopefully, we will see more work to help those that are in need of meals and healthy food. It is fantastic to see community groups mobilising to support their more at-risk members during the COVID-19 pandemic, and to see such large amounts of money raised to fund such a worthy cause.”


IW Capital is proud to support The Felix Project, a charity who collect fresh food which can no longer be sold and delivers these items to charities to help those in need.  If you would like to help, please visit their website to learn more about becoming a volunteer, donating food or donating money: