Daily Dose Juice accelerates growth with largest consumer campaign to date

As the UK heatwave continues to drive demand for healthier and more refreshing alternatives, IW Capital portfolio company, Daily Dose Juice, is building significant momentum with its largest consumer campaign to date.

Over the past few weeks, the brand has substantially expanded its national reach through a major advertising push and high-profile influencer collaborations, helping introduce thousands of new consumers to the Daily Dose range. Alongside this, the business has executed large-scale sampling activations across the UK, with more than 95,000 bottles now sampled nationwide.

The campaign marks an important phase of growth for the business as Daily Dose continues to strengthen its position within the rapidly expanding health and wellness market. Consumer demand for functional drinks and preventative health products has accelerated significantly in recent years, with shoppers increasingly prioritising quality and products that support long-term wellbeing.

Founded with a mission to make functional health more accessible, Daily Dose has built a strong and loyal customer base through its range of high-quality cold-pressed juices and wellness shots. The company’s continued growth reflects broader shifts in consumer behaviour as healthier food and drink categories continue to outperform traditional soft drinks markets.

At IW Capital, we continue to see compelling opportunities emerging across health and wellness, particularly among brands successfully combining strong engagement with scalable growth strategies and differentiated product offerings.

The scale and visibility of Daily Dose’s latest campaign demonstrate the company’s growing brand recognition and ability to connect with consumers at a national level during a period of increasing demand for healthier lifestyle products.

Congratulations to the entire Daily Dose team on this exciting phase of growth.

Interested in hearing more about opportunities across the UK growth market? Get in touch with a member of the IW Capital team.