The Innovation Hidden Inside Your Coffee Cup

What if a takeaway coffee cup could deliver the same performance while reducing reliance on conventional plastic?

IW Capital portfolio company Transcend Packaging is taking a different approach to paper cups with Rubicon, its PE-free cup platform.

Many traditional paper cups contain a thin polyethylene (PE) lining that helps keep them watertight. Rubicon replaces this conventional plastic lining with a natural mineral barrier, reducing reliance on conventional plastic while delivering the performance required for real-world use.

Already manufactured in the millions and used by some of the world’s most demanding foodservice brands, Rubicon demonstrates how innovation in everyday packaging can provide practical alternatives to conventional materials.

At IW Capital, we’re proud to back brilliant businesses like Transcend Packaging that are developing innovative solutions to real-world challenges and helping shape the future of their industries.