MAGIC AI Shortlisted for Sports Tech Company of the Year

We’re delighted to share that MAGIC AI has been shortlisted for Sports Tech Company of the Year at the 2026 GP Bullhound Allstars Awards, often referred to as “the Oscars of the tech world.”

Now in its 24th year, Allstars celebrates the founders, investors and companies shaping European technology. This year’s shortlist was drawn from a record field of over 90 nominees across 15 categories, with MAGIC AI named as one of just 10 companies in the Sports Tech Company of the Year category, sponsored by SportsTechX.

The nomination is a testament to what MAGIC AI has built. Its Fitness Mirror combines computer vision and connected weights to deliver real-time form correction, rep counting and personalised feedback, offering a smarter, more personal way to train at home. It’s a product that brings the expertise of a personal trainer into the living room, and this recognition places MAGIC AI among the most exciting sports technology companies in Europe.

Having backed MAGIC AI since its Series A, we’re delighted to see the team’s work recognised on such a prominent stage.

Huge congratulations to the whole MAGIC AI team, and best of luck at the awards!