IW Portfolio Company MAGIC AI Ranked #31 Fastest-Growing Startup in Europe

MAGIC AI has officially landed at #31 on the Sifted 250, recognising Europe’s 250 fastest-growing startups and scale-ups based on revenue growth over the past three years, sponsored by Zoom.

This is another major milestone for MAGIC AI, reflecting the pace of its growth, from expanding across the US to continuing to push what’s possible with AI-powered fitness.

MAGIC AI’s mirror merges computer vision with holographic coaching to deliver real-time feedback and personalised workouts at home. Its proprietary ReflectAI® technology tracks motion, corrects form, counts reps and coaches users through more than 1,000 exercises. To date, users have completed over 500,000 AI-coached workouts and logged more than 150,000 hours, building the most extensive AI fitness dataset in the world.

IW Capital has backed MAGIC AI since its Series A, and it’s been fantastic to watch the business go from strength to strength.

Congratulations to the whole MAGIC AI team!