Daily Dose Wraps Up Successful London Campaign

IW Capital portfolio company, Daily Dose Juice, has wrapped up its London campaign, delivering impressive results across the capital and introducing thousands of new consumers to its cold-pressed juice.

The campaign, which launched across screens and streets throughout London, set out to put cold-pressed juice front and centre and showcase Daily Dose’s commitment to quality. Over two weeks, it combined out-of-home advertising, in-person sampling and influencer activity to build awareness and drive trial.

The results were significant. Over the course of the campaign, 25,000 bottles were handed out to consumers, while advertising screens across the capital generated 14 million out-of-home impressions. Influencer send-outs helped extend the brand’s reach even further, taking the campaign beyond the streets and onto social media.

From morning commuters to audiences right across London, thousands of people were introduced to Daily Dose’s cold-pressed juice, made from whole fruit and vegetables with no heat and no shortcuts.

At IW Capital, we continue to support ambitious businesses that combine quality products with a clear identity. Daily Dose’s London campaign shows how bold, well-executed marketing can help a brand capture attention, connect with customers and build lasting momentum.

You’d be cold-pressed to find a better juice!

Congratulations to the entire Daily Dose team on a hugely successful campaign.