Daily Dose Juice celebrates ten years
Ten years ago, a 21-year-old university graduate set up a juicer in his mum’s kitchen and spotted something most of the UK had missed. Today, Daily Dose Juice is one of Britain’s most exciting cold-press producers, and the best may still be ahead.
From blender explosions to a business
The story of Daily Dose Juice is one of those rare origin stories where the founding insight was both obvious and entirely overlooked. When George Hughes-Davies began cold pressing juice at home in 2015, the category was already thriving across Europe and North America. In the UK, it was almost nowhere to be found.
Cold-pressed juice, extracted by crushing whole fruits and vegetables under immense mechanical pressure rather than using heat, retains far more of its natural nutrition, flavour and colour than conventionally processed alternatives. George, fresh out of university with an eBay juicer, could see the opportunity. He spent six months refining his blends at home before being, as the legend goes, politely but firmly relocated to the driveway following one too many blending incidents.
From the driveway, the operation moved into a converted van. From the van, it moved into a disused railway arch rented from Network Rail, inspired by the microbreweries and small food producers George had seen thriving in similar spaces across London. With a government loan and further raised through crowdfunding, he fitted out the space and began scaling in earnest, working through the night to pick up produce, press through the day, and deliver across London in the early hours.
The gamble that paid off
The business continued to grow, winning a contract with café chain Gail’s, moving to 24/7 production, and attracting angel investment that funded a move to a purpose-built facility in Cambridgeshire. But the defining strategic moment came with the decision to invest in High Pressure Processing technology, a move that, at the time, looked extremely bold.
High Pressure Processing (‘HPP’) is a non-thermal preservation method in which packaged juice is placed into a chamber and subjected to extraordinary water pressure: around 6,000 bar, or roughly five to six times the pressure found at the deepest point of the ocean. At that level, pathogens are eliminated entirely without any heat, meaning nutritional value, colour, flavour and aroma are fully preserved. The result is a product that tastes genuinely fresh and lasts.
Today, Daily Dose operates two HPP machines, out of only seven in the entire UK. Countries like Spain, Portugal and France have far greater HPP adoption; Britain has historically lagged behind. That gap is precisely what makes Daily Dose’s position so compelling. When HPP cold press juice was nowhere on UK supermarket shelves, George saw where the market was going. He then built the infrastructure to lead it there.
Real ingredients, real values
What sets Daily Dose apart is not only its technology, but its commitment to genuine ingredients. As the business has scaled, George has deliberately avoided the playbook common across the industry, including mixing plants, pasteurised concentrates, not-from-concentrate blends and purees. Instead, the factory floor is filled with whole, fresh fruits and vegetables, pressed in the same way as the very first batch made in a domestic kitchen a decade ago.
The sustainability credentials are equally serious. The company sources seasonally, prioritises UK-grown produce wherever possible, and makes use of imperfect ‘wonky’ fruit that would otherwise go to waste. It has moved beyond buying surplus stock from wholesale markets, now sourcing directly from growers and supermarket supply chains. Any waste material is sent to a local anaerobic digester, where it is converted into renewable energy.
Why we’re excited about what comes next
Major supermarkets are actively looking to bring cold press products into their core ranges, not just premium or free-from aisles, and consumer appetite for natural, clean-label, minimally processed food and drink is accelerating. Fresh produce data points to a category generating over a billion pounds in UK retail sales in a single month. The tailwinds are real.
Daily Dose is not just positioned to benefit from this shift. It is uniquely equipped to lead it. The company holds a significant proportion of the UK’s entire HPP capacity for juice. It has a decade of manufacturing know-how, a direct relationship with growers, and a founder who has been building toward this moment since before the market existed.
Ten years in, the journey from kitchen blender to category pioneer is a story worth celebrating. We are proud to be part of what comes next.
