BorrowMyDoggy Celebrates 13 Years!

This month marks a milestone for IW Capital’s portfolio company, BorrowMyDoggy, 13 years since the idea first came to life. What began with one borrowed walk with Aston the dog has since grown into a thriving community that’s touched the lives of thousands of people and pups across the UK and Ireland.

Born out of a simple but powerful idea, sharing the joy of dogs, BorrowMyDoggy has become a platform that delivers happiness and connection on every level. It helps dogs get more love and attention, offers borrowers the chance to enjoy the companionship of a dog without full-time ownership, and gives owners valuable support with care.

The impact has been profound. Beyond walkies and wagging tails, BorrowMyDoggy has helped foster new friendships in local communities, given people meaningful mental and physical well-being benefits, and even helped many understand the responsibilities of owning a dog before making the commitment.

At IW Capital, we’re proud to support BorrowMyDoggy on its journey to spread joy and strengthen communities. This milestone is a testament to the power of a simple idea brought to life with passion and purpose.