IW Capital invests £3.3m in Gonini to simplify global e-commerce fulfilment

IW Capital has invested £3.3 million investment in Gonini, a fast-growing fulfilment technology business helping ambitious e-commerce brands expand internationally with confidence.

The investment comes at a pivotal time for the sector. Global e-commerce is forecast to grow from $6.1 trillion in 2024 to $8.1 trillion by 2028, yet for many businesses, fulfilment remains one of the biggest barriers to scaling. Rising customer expectations, fragmented logistics networks and increasing operational complexity continue to make international expansion difficult, particularly for growing brands.

Founded by Vernon Tjon-Soei-Len, Gonini was built to remove those barriers. The business combines a proprietary technology platform with a fulfilment network spanning 16 countries, enabling e-commerce brands to manage inventory, orders and deliveries through a single system. By simplifying international logistics, Gonini helps businesses reduce operational complexity, improve the customer experience and unlock new markets more quickly.

The investment also marks an exciting new chapter for the business following its recent rebrand from Bezos.ai to Gonini. Inspired by the Gonini River in Suriname, where Vernon grew up, the new identity reflects the company’s evolution from a technology platform into a global fulfilment partner, helping brands navigate complexity as they scale across the UK, Europe, North America and Australia.

The new funding will accelerate Gonini’s next phase of growth, supporting international expansion, continued investment in its platform and the growth of its team.

Alex Petri, Investment Director at IW Capital, said:

“The e-commerce market continues to grow rapidly, but fulfilment remains one of the biggest barriers to scaling internationally. Gonini has built a compelling proposition that combines technology, infrastructure and operational expertise to remove that complexity for growing brands. By making world-class fulfilment accessible to businesses that would otherwise struggle to access it, Gonini is helping ambitious companies expand faster and operate more efficiently.”

At IW Capital, we back founders solving meaningful commercial challenges in large, growing markets. Gonini’s combination of innovative technology, a proven operating model and a significant global market opportunity made it a compelling addition to our portfolio.

We look forward to supporting Vernon and the Gonini team as they continue their journey to become a leading global fulfilment partner for the next generation of e-commerce brands.