lo:live Partners with Global Across UK Airports and Stations

IW Capital portfolio company, lo:live, has announced a new partnership with Global, which will see experiential assets at the UK’s leading airports and train stations showcased exclusively on the lo:live platform and marketplace.

Experiential marketing continues to grow in importance as brands look for new ways to engage audiences in the real world. High-footfall locations such as airports and train stations offer brands the opportunity to reach large, diverse audiences at key moments in their day, making them some of the most sought-after spaces for live activations.

The partnership launches with Christmas tree sponsorship packages at Scotland’s train stations, including Glasgow Queen Street, Edinburgh Haymarket and Aberdeen. These packages offer brands a festive, highly visible way to connect with travellers during one of the busiest times of the year.

Airport listings at London Gatwick, Manchester, Glasgow and more will follow shortly, further expanding the range of high-profile spaces available to brands on the platform.

By bringing these assets onto its marketplace, lo:live is making it easier for brands to discover and book premium experiential spaces across the UK’s transport network. The exclusive nature of the partnership also strengthens lo:live’s position as a go-to destination for brands looking to secure standout locations for their campaigns.

At IW Capital, we continue to support innovative businesses that are transforming how their industries operate. lo:live’s partnership with Global is a strong example of how the right platform, combined with the right partners, can open up valuable new opportunities for brands and drive meaningful growth.

Congratulations to the whole lo:live team on this partnership.