MAGIC AI brings AI-powered fitness to John Lewis

IW Capital portfolio company MAGIC AI has partnered with John Lewis & Partners, with its AI-powered fitness mirror now available to experience at the retailer’s flagship Oxford Street store in London.

The launch forms part of John Lewis’s new Sports & Wellness concept, bringing MAGIC AI alongside leading brands including Nike, adidas, Therabody and WHOOP.

Customers can experience MAGIC AI’s personalised training technology in person, including real-time rep counting, form correction and on-demand AI-powered training, bringing an interactive and personalised approach to fitness onto the high street.

The rollout will continue to John Lewis stores in Liverpool, Cheadle and Glasgow over the coming weeks, giving more customers the opportunity to experience the technology first-hand.

At IW Capital, we’re proud to back brilliant businesses using technology to innovate, scale and reach new customers. The partnership marks an exciting milestone for MAGIC AI as it continues to expand its presence and bring its technology to a wider audience.