MAGIC AI featured in T3 Magazine as a leading smart-home fitness solution

IW Capital is delighted to announce that its portfolio company, MAGIC AI, has been featured in the UK lifestyle technology publication T3 Magazine as part of the “10 impressive smart home gadgets you’ll be shocked actually exist” list.

MAGIC AI is redefining the home-fitness landscape with its smart mirror system: combining AI, 3D cameras, connected weights and intuitive software to deliver a highly personalised training experience. Users are guided through workouts by real-time form feedback, rep-counting and tailored progress tracking.

The feature in T3 underscores MAGIC AI’s disruptive potential in the smart-home sector and affirms its position as a frontrunner in tech-driven fitness innovation. The coverage highlights how the company is making professional-level exercise programmes accessible in the average UK household – removing the barrier of gym access and introducing premium technology into everyday spaces.

MAGIC AI’s offering blends sleek design with performance capability: when inactive the unit appears as a refined full-length mirror; when active it transforms into an interactive training hub. This dual-mode aesthetic is a key differentiator in a market where consumers expect seamless integration of technology and lifestyle.

IW Capital is proud to support MAGIC AI as it advances its mission to democratise elite training through tech-enabled solutions. The investment reflects a belief that home-fitness will continue to be a catalyst for growth in connected-device ecosystems and that companies which combine strong user experience, robust hardware and smart software will lead the next wave of consumer-tech adoption.