Magic AI rolls out London-wide billboard campaign across major train stations

IW Capital-backed Magic AI has launched a high-impact billboard campaign across every major train station in London, in partnership with JCDecaux.

Running for two weeks from 9th February, the out-of-home campaign is projected to reach an estimated 26.6 million commuters daily, placing Magic AI‘s brand at the heart of London’s morning and evening rush.

Founded in 2022, Magic AI has moved quickly. At the National Start-up Awards 2025, it claimed three titles — among them UK Start-up of the Year and AI Start-up of the Year and holds a perfect five-star Trustpilot rating. Recognition at the House of Lords and a string of nationwide campaigns have reinforced a public profile that has firmly established it as a name in the consumer AI market

At the centre of its growth is the Magic Mirror — a full-length AI-powered fitness screen that delivers guided workouts, real-time performance feedback and personalised training plans within the home. The product targets a specific and commercially compelling demographic: the time-pressed professional for whom a gym commute is a cost, not a given. The market has responded accordingly.

That trajectory vindicates the investment thesis IW Capital applied at entry — that AI-integrated consumer hardware, built around genuine utility rather than novelty, represented a durable structural opportunity. With expansion into the United States now in active preparation, Magic AI is entering its next phase of growth from a position of strength.