MAGIC AI was recently named as one of John Lewis & Partners’ Christmas picks

IW Capital’s portfolio company, MAGIC AI, has been recognised as one of John Lewis & Partners’ Christmas picks, highlighting the growing demand for innovative fitness technology that delivers a more personalised training experience. 

MAGIC AI combines AI-powered computer vision, connected weights and 3D cameras to bring professional-quality coaching into the home. Its platform provides real-time form feedback and personalised training programmes developed by world-class athletes, helping users train more effectively with guidance tailored to their individual goals.

As consumers increasingly seek personalised, technology-driven experiences, AI is continuing to transform the fitness sector. By combining intelligent software with connected hardware, MAGIC AI is helping redefine what home fitness can offer, making expert coaching more accessible and engaging.

At IW Capital, we back ambitious businesses that are using technology to solve real-world challenges and create meaningful innovation across their industries. MAGIC AI’s recognition by John Lewis & Partners reflects the strength of its proposition and the growing momentum behind AI-powered consumer technology.

We congratulate the entire MAGIC AI team on this well-deserved recognition and look forward to following their continued success.