Portfolio exit: SaveMoneyCutCarbon acquired by Haydale
In exciting news, SaveMoneyCutCarbon (SMCC), a business focused on helping organisations deliver energy and water efficiencies while reducing carbon emissions, has been acquired by AIM-listed Haydale in a deal valued at £24m.
IW Capital has backed SMCC since 2017, when the company was at an early stage and operating across both consumer-facing and B2B sustainability markets. Over subsequent years, IW Capital continued to support the business with follow-on investment and close board-level involvement, as the management team refined its strategy, executed acquisitions and scaled into a focused commercial proposition.
The acquisition brings together Haydale’s patented materials technology with SMCC’s national delivery capability, customer acquisition engine and partnerships with major UK banks and utilities.
“By combining Haydale’s patented materials platform and growing commercial momentum with SMCC’s national market access engine, delivery capability and trusted partnerships with major UK banks and utilities, we are creating a scalable platform to deploy energy-efficiency solutions at pace and at meaningful scale”, said Haydale CEO Simon Turek.
SMCC’s growth has been supported by its Impact Partner Programme, which offers a low-cost route to market through trusted referral channels.
The company’s partners include Barclays, Lloyds, and Santander, as well as Wave, a joint venture between Anglian Water and Northumbrian Water.
Developing this partner network became a strategic priority from 2020, when IW Capital joined the board and supported a sharper focus on B2B decarbonisation of commercial buildings.
SMCC chief executive Mark Sait added, “IW Capital has been far more than a financial backer. Their willingness to invest through multiple stages and their strategic input during pivotal moments, including acquisitions and partner negotiations, has been instrumental in building the business we have today.”
Today, the business operates squarely within commercial and institutional markets, helping organisations reduce energy and water consumption and carbon emissions across property portfolios they own or manage. Its offering includes ESG consultancy, project delivery, and the distribution and installation of smart building and energy-efficiency technologies.
The company has also expanded into large-scale EV charging installations, a capability strengthened by its acquisition of Devitech in 2024.
The sale represents a significant transaction for IW Capital and marks another milestone in the firm’s track record of scaling high-growth sustainability businesses.
